
Is it possible to create a thriving real estate business via TikTok? Kina Desantis proved it can be done.
Starting from scratch in 2020, she transformed her career into a flourishing boutique brokerage, all in less than four years—without cold calling or door knocking! Instead, she focused on educating potential homebuyers through quick, engaging TikTok videos.
In a recent chat on the Real Estate Rockstars podcast, we explored Kina’s journey and were captivated by her unique approach.
Can a laid-back strategy really lead to real estate success on TikTok? We had our doubts.
THE NUMBERS BEHIND KINA DESANTIS
- Location: Irvine, California
- Specialty: First-time homebuyers and those looking to upgrade
- Sales Volume Year 1: $11 million
- Sales Volume Year 2: $36 million
- Brokerage Sales Volume Year 3: $40 million
- Brokerage Sales Volume Year 4: $89 million
- Lead Generation: Educational TikTok and Instagram videos
- Top Software: Follow Up Boss
- Real Estate Coaches: Anthony Marguleus and Zaid Hannah
Understanding what works on social media requires action.
Kina quickly identified her audience and posting strategy, but her true success comes from her commitment to continuous improvement.
A little tweak in scripting, visuals, or topics can make a huge difference.
Small enhancements over time can lead to big wins because, let’s face it, many agents don’t consistently strive to get better.
As Kina puts it, standing out is all about delivering exceptional service and continuously honing your craft.
THE ROLE OF NICHE MARKETING ON TIKTOK
TikTok’s algorithm is designed to share content that matches user interests, making it essential to carve out your niche.
This echoes the strategies of top agents on Real Trends Verified lists, emphasizing targeted marketing.
Kina stressed the importance of focusing on local audiences; chasing viral fame can undermine genuine community connections.
A viral video might bring momentary excitement but won’t build a sustainable business.
Building a social media presence can feel overwhelming, with all that content creation and editing.
To accelerate revenue, many creators bring in freelancers for support.
Kina advises getting help early rather than waiting until you’re swamped.
Avoiding burnout is key; stress can cloud judgment and hinder success.
From day one, she recruited help, hiring a relative for editing and an assistant for coordinating tours.
BOOST YOUR SOCIAL MEDIA GAME WITH COFFEE & CONTRACTS
For agents looking to streamline their social media presence, Coffee & Contracts offers eye-catching templates and scripts tailored for real estate professionals.
Many agents struggle with generating content.
The best approach? Just start sharing! Kina believes in tackling questions that pique curiosity, prioritizing helpfulness over mere lead generation.
Authentic content is what really resonates with audiences.
If you know an agent defying the odds and can share actionable insights, we’d love to hear their story.
Connect with us for features and insights.
Source: Housingwire