This month marks the launch of Oyssey, an inventive new platform poised to revolutionize the real estate market by providing homebuyers with insights that go beyond the basic property listings typically found on platforms like Zillow.
Innovative Approach
Founded in 2022, Oyssey employs social data, tapping into demographic details such as age, education, and income levels.
This approach allows the platform to deliver a richer understanding of potential buyers and their preferences.
Currently, Oyssey is rolling out its services in New York and Florida, specifically targeting real estate agents, teams, brokerages, and Multiple Listing Services (MLSs).
The platform aims to help these professionals navigate local political landscapes and demographic data related to neighborhoods.
Empowering Real Estate Professionals
Huw Nierenberg, the co-founder and CEO of Oyssey, describes the platform as a premium service available exclusively through select buyer’s agents.
He underscored Oyssey’s role in enabling personalized buyer-brokerage agreements, adapting to new guidelines introduced by the National Association of Realtors.
This feature aims to help agents and their clients streamline the contract process.
One of Nierenberg’s key points centers on empowering buyers to dictate the structure of their contracts, potentially creating new commission opportunities for agents who stay informed.
He defines Oyssey as a Customer Purchasing Management Platform (CPMP), designed to assist brokerages in supporting their clients while ensuring compliance and securely organizing essential documentation by address.
Data-Driven Insights
Nierenberg shared that Oyssey’s political insights are sourced from a range of publicly accessible data, including election results, campaign contributions, and even quirky information like dog ownership statistics.
He expressed strong confidence in the reliability of the data that Oyssey delivers.
As the startup seeks funding, it aims to carve out a significant niche in the real estate domain.
The team at Oyssey is determined to challenge Zillow’s market dominance, convinced that the latter has missed crucial opportunities to provide meaningful value to homebuyers.
By harnessing advanced technologies like natural language processing, Oyssey is ready to disrupt the market with its fresh perspective.
Source: Housingwire