Commitment to Core Values
As United Real Estate sets its sights on growth in 2025, the organization remains firmly committed to its core mission.
Rick Haase, the company’s President, emphasizes that the path to expansion is closely tied to fostering financial success for both agents and brokers.
In a year marked by change, Haase has kept his focus sharp, influenced by three colorful rubber bands he wears as daily reminders.
The first band symbolizes gratitude—a mindset that encourages positivity.
The second represents collaboration, an essential aspect of the company’s culture.
The third band, a thoughtful gift from the Richmond franchise, signifies the resilience needed in an ever-changing market landscape.
Haase feels these simple tokens perfectly illustrate United’s core values: gratitude, optimism, and perseverance.
They shape the organization’s mission to empower agents and brokers by enhancing their financial well-being.
Every strategic decision, from product offerings to market growth, aligns with this mission.
Business Model for Success
To support this goal, United adopts a flat-fee and transaction-fee model.
Unlike traditional commission structures, this approach allows agents to pay a fixed fee for each transaction, enabling them to retain a large portion of their earnings.
Given the recent market fluctuations that have raised concerns about commissions, this model has become especially appealing.
As a result, United has successfully attracted many brokers and agents eager to benefit from this supportive environment.
While adapting to market challenges has been crucial, the importance of United’s business model stands out more than ever.
As the organization eyes 2025, it will continue to prioritize growth while adhering to its mission.
Tailored Support for Growth
Haase explains that the company’s growth objectives are firmly grounded in its commitment to support agents and brokers.
He recalls a popular saying that underscores the idea that genuine growth arises from investing in those who drive it forward.
United relies on its proprietary technology to facilitate this growth, enabling the seamless integration of new agents into its workforce without significantly increasing operational costs.
This tech infrastructure ensures that thousands more agents can be added sustainably, all while staying true to the company’s fundamental goals.
While Haase is enthusiastic about broadening United’s reach in the coming year, he underscores the necessity of responsible expansion.
Each potential acquisition is thoroughly evaluated to ensure it aligns with the organization’s mission and values.
Furthermore, United seeks partnerships with professionals who share its vision instead of forcing companies into a singular mold.
Looking ahead, Haase is optimistic that home sales will improve in 2025.
Nevertheless, the primary emphasis will always remain on helping agents and brokers achieve their unique aspirations.
He acknowledges that these aspirations vary widely, depending on where individuals stand in their careers.
Newer agents may target record-breaking achievements, while those further along might prioritize spending quality time with family.
As agents evolve in their careers, United tailors its resources—be it technology, marketing, training, or financial education—to meet diverse needs.
This adaptability is essential for nurturing professionals at various stages of their development.
Ultimately, United’s unwavering commitment to its mission will steer its strategy as it moves toward 2025 and beyond.
Haase reassures that this mission will remain the cornerstone of the organization’s actions and decisions, ensuring the success of both agents and the brokerage as a whole.
Source: Housingwire